Pontoon, the PR division's favorite summer party place, opened in April.
So when they asked us to help with the press communication we were really happy to get involved. Our main task was to inform the audience about the things that they missed out during last year's communication (e.g. free admission, location and programs).
We organized a press tour and sent out a statement, thanks to which by the time the ship was opened everyone knew that Pontoon is waiting for people all summer from Monday to Sunday!