MÚÚ

The design

Born in Fonyód, MÚÚ is an ice cream brand built around locally sourced Jersey cow milk, artisanal quality and a fresh, modern approach.

We created a playful yet distinctive visual identity, combining bold typography, a nature-inspired colour palette of green, sunflower yellow and vanilla, and a striped pattern inspired by the Balaton summer lifestyle.

The result is a contemporary brand identity that celebrates local roots and traditional ice cream making with a modern twist.

services: branding & design

year: 2025

client: MÚÚ