Highlights of Hungary

The process

In 2021 January we started to work on the PR of an award which is dedicated to appreciate Hungarian talent. Our goal was to get this award the attention it deserved. Due to coronavirus we had to use online platforms, when it came to a press conference for example. We didn’t satisfy with this idea, we didn’t what to make it simple, so we figured out a way to make it more relevant for the participants. We created packages that contained inspiring Hungarian products and stories that we sent out to the journalists and influencers, who were part of our online conference. This is how we make something that exists in the viral world real. And we didn’t even mention, that in only 2 months, we made more than 200 press appearances. If this is not attention, we don’t know what is! 

services: pr

year: 2021

client: Highlights of Hungary