Hegyidék Bevásárlóközpont

The process

We partnered with Hegyvidék Bevásárlóközpont on a PR-focused collaboration, developing their full annual communication strategy from the ground up with clear objectives: increasing footfall, strengthening reputation, sharpening positioning, and defining target audiences.

Our first key campaign - an Easter activation - delivered over 20% growth in visitor numbers. For summer, we shifted to an experience-led approach, hosting an authentic garden party on the terrace with chef ambassador Krasznai Norbert to showcase tenants’ gastronomy through live cooking and integrated event production.

In autumn, we organized Budapest’s first corgi meetup, welcoming 100+ dogs and elevating the mall’s dog-friendly positioning through a fully concepted community event featuring competitions and a celebrity-judged beauty contest.

We also launched a Designer Wardrobe Sale with curated pieces from content creators, followed by a week-long Nanushka Archive Sale, attracting new audiences and reinforcing the mall’s premium positioning.

Our collaboration continues with further targeted, creative campaigns to come.