Bortársaság - Üdv a klubban

Following the “Egy bor, egy történet” and “Az én helyem” campaigns, we continued our collaboration with Bortársaság with the “Üdv a klubban” campaign.

We developed and executed the campaign end-to-end, focusing on everyday life moments that quietly shape our lives and make us part of a new community. In addition to creating the creative content, we also designed custom packaging, produced lifestyle photography, and filmed a limited canvas wine bag tailored to the bottle.

Beyond the classic campaign elements, we placed strong emphasis on PR: we surprised 10 influencers - selected for their unique life changes - with curated wine packages for club members. We also celebrated Bortársaság’s 30th anniversary with a major Forbes interview, featured in the magazine’s latest issue - and the story continues.