Arriba Taqueria

The process

We started working together with Arriba Taqueria in November 2025, and we have been managing their social media presence with a clear goal: making the Arriba character visible and unmistakable.

We developed a distinct tone of voice and visual direction that sets the brand apart from the fast-casual Mexican crowd: slightly cheeky, a bit sarcastic, yet always likable, balancing everyday hustle with the culture behind the food.

Alongside this, we built a new social media identity system to ensure consistency and instant recognizability across platforms.

We also introduced a new photography style that goes beyond traditional food imagery: raw, lively, character-driven visuals where the food becomes an experience, designed to both elevate and stand out in the feed.

services: social 

year: 2025

client: Arriba Taqueria